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UID:20250928T154829EDT-5840Er7aod@132.216.98.100
DTSTAMP:20250928T194829Z
DESCRIPTION:Lecture by Lynn Leger (Director of Commercial\nDevelopment\, Gr
 eenCentre Canada)\nPresented by the Marcel Desautels Institute for\nIntegr
 ated Management\nDate: September 7\, 2012\nTime: 2:30 pm - 4:00 pm\nLocati
 on: Bronfman Building\, 2nd Floor Open\nArea\nAbstract:\nNew technology wi
 th all of its promise in the lab has exciting\npotential. Sometimes the bi
 ggest challenge to realizing its\npotential in industry is to identify the
  best market opportunity\nand focus on developing that opportunity. It is 
 easy to get\ndistracted with multiple possibilities so how do you truly na
 rrow\ndown to the best market and make it happen? It is important to\ndete
 rmine where a technology has a competitive advantage and a good\nchannel t
 o market to make that decision. This requires an\nunderstanding of both th
 e attributes of the new technology and the\ntargeted market then the tools
  and methods to use that combined\nknowledge to create a winning commercia
 l innovation.\nThis event is open to the public.\nFor more details\, pleas
 e contact Adam Halpert at: adam.halpert [at] mcgill.ca.\n
DTSTART:20120907T183000Z
DTEND:20120907T200000Z
LOCATION:Bronfman Building\, CA\, QC\, Montreal\, H3A 1G5\, 1001 rue Sherbr
 ooke Ouest
SUMMARY:Tools for Connecting Clean Technologies to Markets
URL:/channels/event/tools-connecting-clean-technologie
 s-markets-217764
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