BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4//
BEGIN:VEVENT
UID:20250718T123125EDT-5742J8ecEr@132.216.98.100
DTSTAMP:20250718T163125Z
DESCRIPTION:The Architecture of Choice \n\nAbstract\n\nThe central purpose 
 of every organization - be it a business\, a not-for-profit\, a social ent
 erprise or a government entity is to change the behaviour of its stakehold
 ers. Yet\, most organizations struggle to do this. In this webinar\, we wi
 ll first look at developing a framework to better understand the different
  types of challenges that organizations face with behaviour change and nex
 t\, we’ll focus on why they struggle with this behaviour change. Particula
 rly\,  by using the language from behavioural economics\, we’ll make a dis
 tinction between two types of decision-making agents\; 'Econs' are forward
  looking\, unemotional and can process large volumes of information wherea
 s\, 'Humans' are impulsive\, spontaneous\, emotional\, and often dazed and
  confused with information and too much choice. The challenges faced by be
 haviour change occur because products\, processes\, retail environments an
 d communications are often designed for econs when\, in fact\, they should
  be designed for humans.\n\nHow do we address these challenges? We’ll firs
 t need to understand the basics of behavioural economics and identify key 
 principles. Secondly\, we’ll look at developing a framework for how we can
  best apply these to create the right environments to help facilitate beha
 viour change (choice architecture). Third\, we’ll look at the methods of b
 ehavioural economics and finally\, discuss several use cases and examples 
 of this approach.\n\n \n\nDilip Soman PhD\,\n\nProfessor and Corus Chair i
 n Communications Strategy\n\nCo-Director\, Behavioural Economics in Action
  at Rotman (BEAR)\n\nRotman School of Management\, University of Toronto\n
 \n \n\n \n
DTSTART:20170615T150000Z
DTEND:20170615T161500Z
SUMMARY:CI Webinar: Dilip Soman\, University of Toronto
URL:/desautels/channels/event/ci-webinar-dilip-soman-u
 niversity-toronto-268121
END:VEVENT
END:VCALENDAR